The UFC brought in new sponsors for the company in 2017. The sponsors reflect a new era brought in by WME-IMG. One of the most notable departures from the sponsor list is Bud Light leaving the Octagon as the UFC forged a deal with multi-million dollar deal with Modelo Especial starting in 2018. In addition, […]
sponsorships
MPO Year in Review: 9. UFC Performance Institute opens
The UFC Performance Institute unveiled its new 15-acre, 184,000-square foot campus in Las Vegas this year. The institute serves as an upgrade to MMA training offering the latest in technology to help the company’s contracted fighters. The Performance Institute serves as a facility for training for many of the UFC fighters. Conor McGregor took advantage of […]
MPO Year in Review – The UFC Athlete Retreat
MMA Payout begins its annual year in review with the UFC Retreat held in Las Vegas in May. Over 300 fighters descended on Vegas to attend. What seemed like a good way to introduce the new ownership to its fighters, the Performance Institute and new sponsors turned into a little more than expected with several […]
Trifecta Nutrition announces it is an official partner of the UFC
Trifecta Nutrition announced it is an official partner of the UFC. The company touts former WEC/UFC fighter Urijah Faber as Managing Partner of the company. The announcement was made by Trifecta Nutrition in an email blast. The company’s signage was seen in the Octagon this past Saturday at UFC Fight Night 123. The company describes […]
New sponsors sign with UFC thanks to Endeavor, Performance Institute
The Sports Business Journal had another issue dedicated to combat sports and the UFC was a part of it with an article about how the new owners have opened up new spaces for sponsorships. With the new ownership, Endeavor took over the role of sponsorship sales as the UFC’s department was cut as part of […]