According to the Baltimore Business journal, Saturday’s loss to Ruiz received more news coverage due to the upset than if Joshua would have beat the heavy underdog. Since the event was held on digital streaming service DAZN, still photos were used for coverage by ESPN and other reports. The Under Armour “UA” logo was prominently […]
sponsorships
Ruiz camp in talks with Snickers about sponsorship after Joshua upset
The Sports Business Daily (via NY Post) reports that Andy Ruiz, Jr. is in talks with Snickers about a potential sponsorship deal for the newly crowned heavyweight champion. Ruiz stated his penchant for snacking on Snickers before big fights and the legend grew after his upset victory against Anthony Joshua Saturday night at Madison Square […]
Report: UFC-CBD sponsor deal for 5 years at $15M per year
The Sports Business Journal reports that the UFC’s recent sponsorship deal with Aurora Cannabis is for 5 years and $15 million per. The report is based on a source obtained through the SBJ. CBD products are formulated from the non-psychoactive chemical in marijuana plants. Nate Diaz was seen at his last post-fight with a vape […]
UFC signs multiyear sponsorship deal with Aurora Cannabis
Sports Business Daily reports that the UFC has signed a multiyear sponsorship deal with Aurora Cannabis of Edmonton, Alberta, Canada. As part of the deal, the parties will pledge fund research on “CBD products and athlete wellness and recovery, with a view to accelerating CBD product development and education.” The sponsorship will become visible next […]
Monster Energy drops Dillashaw
Monster Energy has cut ties with former UFC bantamweight champion T.J. Dillashaw as the energy drink company is no longer a sponsor of the fighter. Ariel Helwani first reported the business decision by the Orange County-based company. Dillashaw is serving a two-year suspension from the UFC after USADA tests discovered EPO in drug tests. Dillashaw […]