Less than 24 hours after Derrick Lewis secured Popeyes Chicken as a sponsor, Daniel Cormier has retained Carl’s Jr. in a sponsorship deal per the company’s twitter.
The SoCal Company with restaurants all over the country (except Seattle) changed the name of its twitter account to “Carl’s Jr/Daniel Cormier fan account” for the occasion. Very active on twitter with mostly off-the-cuff humor, Carl’s Jr. entered the UFC world of promotion. It had a campaign with Ronda Rousey in 2015.
The latest in the fast food war that is UFC 230. @dc_mma sends a message to @PopeyesChicken and announces his deal with … @CarlsJr! pic.twitter.com/nMpyGMLtbB
— Ariel Helwani (@arielhelwani) November 1, 2018
Similar to Popeyes offer for free chicken in Texas if Lewis wins Saturday night, Cormier announced that he’d be passing out free burgers when he defeats the Black Beast.
Hmm sounds like Derrick might chicken out 🐔 https://t.co/UjxEMeCDl8
— Carl’s Jr. / Daniel Cormier fan account (@CarlsJr) November 2, 2018
In addition, it appears that Cormier has an individual deal with official UFC sponsor Nemiroff Vodka.
Thanks to the UFC, my managers @zinkinsportsmanagement and Nemiroff Vodka for making this happen. Feels good to have support! Thanks for making me apart of the Nemiroff Family! DC pic.twitter.com/m9VpNvL2R9
— Daniel Cormier (@dc_mma) November 1, 2018
Payout Perspective:
Credit to Cormier’s team and Carl’s Jr. for a chance at jumping on an opportunity. This is great for Cormier, who made an appearance on the Fox Halftime Show of NFL’s Thursday Night Football and the promotion of Saturday’s event. The fast-food war between Popeyes and Carl’s Jr. will likely help all involved.
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