UFC sponsor Air Asia has announced a deal where it will have a presence in the Octagon as part of the red corner. The partnership activation begin this Saturday at UFC 229. Via press release: In the lead up to this colossal event, AirAsia’s cabin crew will join UFC’s Octagon Girls on stage during the […]
sponsorships
UFC-BIXLER announce licensing deal for athlete-inspired jewelry
The UFC announced a multi-year licensing agreement with BIXLER, North America’s First Jeweler. The deal grants Bixler the rights to manufacture and distribute the UFC and MMA athlete-inspired jewelry in the United States and Canada as well as worldwide via the UFC Store online. IMG negotiated the partnership on behalf of the UFC. Via UFC […]
UFC 228: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 228 which took place at the American Airlines Arena in Dallas, Texas. Woodley submits Till Tyron Woodley used a D’arce Choke to earn his BJJ Black Belt and retain his UFC welterweight belt. Woodley submitted Darren Till and earned a […]
UFC announces “Official Protein Snack of the UFC”
The UFC has announced P3 Portable Protein Pack as the “Official Protein Snack of the UFC.” It is the third announcement of a new sponsor and sponsorship category this week. The press release reads: P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple […]
Blackheart Premium Spiced Rum is named the “Official Rum of the UFC” in the United States
The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]