The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]
sponsorships
UFC announces Nemiroff as Official Vodka sponsor
The UFC announced its first-ever Official Vodka Partner as Nemiroff becomes the “Official Vodka” of the UFC in a new sponsorship category for the company. In return, Nemiroff will have a branded presence inside the Octagon starting with UFC 228 this Saturday. Via the UFC press release: “We’re excited that Nemiroff is joining us as […]
UFC official sponsor, BodyArmor receives big investment from Coca Cola
UFC official sponsor BodyArmor is receiving an influx of case thanks to soft drink maker Coca Cola. It is buying a stake in BodyArmor making it the second-biggest stakeholder in the company. The deal, according to the Wall Street Journal, allows Coca-Cola to take a full ownership of the startup company which lists Kobe Bryant […]
UFC 227: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 227 taking place in Los Angeles at the Staples Center. The show featured two championship fights with one title change. Dillashaw retains title in stoppage of Garbrandt T.J. Dillashaw successfully defended his UFC Bantamweight title over Cody Garbrandt with a […]
Trifecta Nutrition becomes UFC’s “Official Meal Delivery Partner”
The UFC announced that it has entered into a new, multi-year marketing partnership with Trifecta Nutrition. According to the press release sent out on Thursday, Trifecta Nutrition is the “Official Meal Delivery Partner” of the UFC. According to Forbes, the deal is said to be worth close to $10 million dollars and includes an option […]