The Black Beast has made himself known for the outrageous things he says and his love of Popeye’s Chicken. MMA Fighting reports that Derrick Lewis has signed a sponsorship deal with Popeye’s Chicken. Through his management, Lewis has secured a deal with Popeye’s Chicken. Lewis and his opponent this Saturday, Daniel Cormier, have taken friendly […]
sponsorships
UFC 229: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas. Khabib submits Conor, brawl ensues You’ve likely read all about the post-fight brawl. Despite MMA fan that like to downplay the incident, this was not how […]
Air Asia announces it will take over red corner at UFC 229
UFC sponsor Air Asia has announced a deal where it will have a presence in the Octagon as part of the red corner. The partnership activation begin this Saturday at UFC 229. Via press release: In the lead up to this colossal event, AirAsia’s cabin crew will join UFC’s Octagon Girls on stage during the […]
UFC-BIXLER announce licensing deal for athlete-inspired jewelry
The UFC announced a multi-year licensing agreement with BIXLER, North America’s First Jeweler. The deal grants Bixler the rights to manufacture and distribute the UFC and MMA athlete-inspired jewelry in the United States and Canada as well as worldwide via the UFC Store online. IMG negotiated the partnership on behalf of the UFC. Via UFC […]
UFC 228: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 228 which took place at the American Airlines Arena in Dallas, Texas. Woodley submits Till Tyron Woodley used a D’arce Choke to earn his BJJ Black Belt and retain his UFC welterweight belt. Woodley submitted Darren Till and earned a […]