The Professional Fighters League and iHeartMedia announced a marketing and content partnership deal “designed to promote fight events and enhance the fan experience through the fusion of music and MMA.” The PFL begins its second season in its “sport-season format” of Regular Season, Playoffs and Championships next week. iHeartMedia touts itself as the “umber one […]
sponsorships
UFC 236: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we take a look at UFC 236 which took place at the Philips Arena in Atlanta, Georgia where fans were witness to two of the best championship fights in recent history. Poirier earns lightweight title with win over Holloway Dustin Poirier was too big for […]
UFC releases photo of sponsors on the canvas for 236
The UFC has released a photo of the canvas for UFC 236 on Saturday. Buffalo Wild Wings is the only non-Official UFC sponsor on the Octagon mat. Per the UFC release: Monster Energy: Official Energy Drink of UFC Modelo: Official Beer of UFC P3: Official Protein Snack of UFC Devour: Official Frozen Food of UFC Nemiroff: Official Vodka of UFC […]
PFL secures global partnership with Anheuser Busch In Bev’s Estrella Jalisco
The Professional Fighters’ League announced a multi-year global partnership with Anheuser Busch In-Bev’s Estrella Jalisco brand. It will be the Exclusive Beer Partner of the PFL. Via PFL press release: As the Official Beer of the PFL, Estrella Jalisco has global rights to use PFL logos and “Official Partner” branding for advertising and promotional usage, including pass-through branding rights for […]
Report: UFC sponsorship revenue up due to new deals with companies
Last week’s Sports Business Journal included a report by Terry Lefton about the UFC’s 25 percent increase in sponsorship revenue largely championed by new deals signed by the company. Coming in with a heavy debt load after WME’s acquisition of the UFC for approximately $4 billion, the new owners felt pressure to produce. In speaking […]