WWE has a new “Official Beer of Summerslam” as it has come to agreement with Constellation Brands’ Victoria Beer. The beer will be the official sponsor of 2021’s Summerslam. In addition, Constellation’s Modelo and Corona brand beers will also be a part of the partnership with WWE. No terms of the deal were announced. .@WWE […]
sponsorships
Adesanya signs deal with Puma
Israel Adesanya has signed a sponsorship deal with Puma according to Ariel Helwani. The UFC middleweight champion becomes the first UFC fighter to have a deal with the clothing company. Welcome to the fam https://t.co/sCZUPXavWK — PUMA (@PUMA) September 18, 2020 Adesanya headlines a PPV next week against Paulo Costa at UFC 253 on Fight […]
Venum chosen as new UFC outfitting and apparel partner
Venum will be the next exclusive global outfitting and apparel partner of the UFC according to the company. The announcement was made Friday morning ahead of UFC 251 faceoffs by Zuffa’s Chief Operating Officer Lawrence Epstein. The UFC will debut the Venum fight kits in April 2021. According to Epstein, the change in clothing sponsors […]
Longtime sponsor in boxing, Tecate exits space
While Tecate will be a sponsor of Saturday’s big fight in Vegas between Tyson Fury and Deontay Wilder, the beer brand will be transitioning out of the boxing sponsorship business according to a story from AdAge. A mainstay in boxing rings for big events since 2007, Tecate is leaving the space at a time when […]
UFC 247: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 247 from Houston, Texas. Jones outlasts Reyes to retain title Jon Jones received another stiff test from Dominick Reyes but was able to come on in the championship rounds to win a unanimous decision. Reyes came out of the gate […]