Supplement brand Redcon1 will be the official performance, active nutrition and supplement partner of the Professional Fighters League according to Adam Stern of the Sports Business Journal. Financial terms of the deal were not disclosed although it will be a multi-year deal. The agreement will see Redcon1 advertise during all regular-season events on ESPN and […]
sponsorships
Floyd Mayweather enters NASCAR with TMT car
Floyd Mayweather is making his move into NASCAR. On Tuesday, he announced his foray into the sport in an attempt to qualify a car into the Daytona 500. The Money Team Racing will have 23-year-old Kaz Grala as their driver. TMT AT THE DAYTONA 500 2022!!!!@kazgrala @tmtracing50 pic.twitter.com/lkS83ajGfk — Floyd Mayweather (@FloydMayweather) February 1, 2022 […]
Howler Head partners with NASCAR team
Sports Business Journal reports UFC President Dana White’s Howler Head whiskey brand announced a partnership with NASCAR team Trackhouse Racing which begins this weekend at the L.A. Coliseum. Howler Head, the banana-infused official flavored whiskey of the UFC, will be the primary sponsor on Trackhouse Racing’s No. 1 Chevrolet. Trackhouse Racing was founded in 2020 […]
UFC 270: Payout Perspective
Welcome to another edition of Payout Perspective! In this addition, we take a loot at UFC 270 at The Honda Center in Anaheim, California. Ngannou defeats Gane as his contract with the UFC expires Zero. That is the number of fights left on Francis Ngannou’s contract with the UFC. He is still the UFC Heavyweight […]
Julianna Pena signs sponsor deal with Jones Soda, Co
Seattle-based original craft soda company Jones Soda has signed a sponsorship deal with UFC Champion Julianna Pena. Pena dethroned Amanda Nunes for the UFC women’s Bantamweight Championship late last year. Although Pena no longer trains in Washington state, she was originally from Spokane, Washington and trained in the area. Pena will be on the Joe […]