The University of Iowa Athletics Department and multimedia rightsholder LEARFIELD’s Hawkeye Sports Properties announced that the UFC will serve as a sponsor of the men’s and women’s wrestling programs. It is the first time that the UFC has sponsored a college sports program. The sponsorship encompasses signage inside Carver-Hawkeye Arena, as well as exposure during […]
sponsorships
Bud Light and Top Rank renew sponsor deal
Bud Light and Top Rank Boxing have renewed its sponsorship deal and it now includes the hard seltzer category to go along with being the official beer of Top Rank Boxing. The news was announced earlier in the week prior to the Teofimo Lopez fight against Sandor Martin on ESPN Saturday night. Sports Business Journal […]
UFC announces Official ‘Ready to Drink Vodka’ sponsor
The UFC announced a new sponsorship and new category with New Amsterdam’s ‘Wildcard’ becoming the Official Ready to Drink Vodka of the UFC. The move also may give the company an opening to become the Official Vodka of the UFC as the Nemiroff deal with the UFC is over. The ‘ready to drink’ category is […]
UFC makes Poirier’s Louisiana Style Official Hot Sauce of company
The UFC and former lightweight champion Dustin Poirier announced a multi-year marketing partnership for Poirier’s hot sauce, Poirier’s Louisiana Style, which will be the Official Hot Sauce of the UFC. Poirier’s hot sauce, which he has prominently displayed during previous UFC Embeddeds when he fights will now be in UFC branded content on its social […]
UFC reups with sponsor Battle Motors, expands marketing
The Sports Business Journal reports that UFC sponsor Battle Motors has renewed its sponsorship with the promotion and expanded its deal with the company. Battle Motors now becomes the first-ever Official Electric Commercial Truck of the UFC. The deal is for another two years from the original two-year agreement. It also includes another two-year option. […]