The Sports Business Journal reports that the Air National Guard will be the lead sponsor for ‘The Ultimate Fighter’ series which returned on May 30th. One source per SBJ states that the deal is a ‘high seven-figure deal.’ The new agreement has the Air National Guard as the lead sponsor through the 12 episodes of […]
sponsorships
Celsius Essential Energy to sponsor Diaz-Paul
The first press conference between Jake Paul and Nate Diaz took place at the American Airlines Center in Dallas. It was announced that Celsius Essential Energy will be the lead sponsor for the fight. The sponsorship activation started on Tuesday with the energy drink all over the press conference table. No terms of the deal […]
UFC picks up another Vodka sponsor
The Sports Business Journal reports that the UFC has added Atomic Brands’ Monaco line of ready-to-drink (RD) cocktails with a two-year deal “totaling mid-seven figures.” This sponsorship adds to the lengthy roster of alcoholic sponsors that the promotion has in its stable. It also brings to mind that the categories are similar to the deal […]
Jake Paul inks deal with Celsius Energy Drink
Ahead of his fight this Sunday against Tommy Fury, the Sports Business Journal reports that Jake Paul has signed a deal with Celsius energy drink. No financial terms were disclosed although the article states it’s a long-term deal. The deal starts on Sunday although Paul was seen taking sips of the energy drink during his […]
Prime is new Official Sports Drink of the UFC
Adam Stern of the Sports Business Journal reports that Prime is the new Official Sports Drink of the UFC. The drink is fronted by Logan Paul and KSI and replaces Body Armor as the drink of choice for the promotion. Paul tweeted yesterday that there would be a major announcement today and tagged Dana White. […]