The UFC announced that it has entered into a partnership with Project Rock to be the official global footwear partner of the UFC. The sponsorship begins Saturday at UFC 270. Terms of the deal were not disclosed. On episode 5 of UFC Embedded, there was a hint as to the sponsor deal with the camera […]
sponsorships
UFC NFTs releasing Sunday
The Sports Business Journal reports that the UFC and Dapper Labs are rolling out UFC NFTs. The packs will cost $50 each with athletes receiving 50% of the revenue. The product is called UFC Strike and will be similar to the NBA’s Top Shot NFTs. Per the report Endeavor is an investor in Dapper Labs […]
Ngannou gets Cryptocurrency sponsorship via Cash App
Francis Ngannou has landed a crypto sponsorship outside of the UFC per Sports Business Journal. The UFC Heavyweight Champion will receive his fight purse in Bitcoin via a partnership with Cash App. Notably, the UFC’s official cryptocurrency sponsor is Crypto.com. Per the report, the UFC is not involved in this promotion and Ngannou will convert […]
Manscaped-UFC secure renewal in 3-year pact
Manscaped has renewed its partnership with the UFC for three additional years. It will continue to be the first-ever Official Electric Trimer of UFC. In the renewal, partnership integrations and new enhancements have rolled over into the agreement. .@Manscaped has renewed with @UFC for three additional years, and the deal now costs the brand low […]
UFC secures Timex as sponsor
The UFC has announced a new global sponsorship/licensing deal with Timex per Sports Business Journal. The watchmaker will make more than 60 UFC-logoed products next year including watches, wearables and clocks per Adam Stern of the SBJ. The deal is for seven figures a year over four years. Adding to its robust portfolio of sponsorships, […]