Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]
sponsorships
UFC Sponsorship Policies Hurting Fighters?
Jonathan Snowden of BloodyElbow has written an interesting sponsorship piece that argues the combination of the UFC’s sponsorship policies and the bad economy are hurting the fighters. He also suggests that this confluence of factors has perpetuated the fight camp issue over the last year. As the UFC continues to record record profits at events around the world, […]
Sponsor spotlight: Safe Auto Insurance – Part 2
In the second installment of the sponsor spotlight on Safe Auto Insurance, we look at the agency that hooked it up with the world of mixed martial arts: VF Elite Agency. VF Elite Agency is owned and operated by John Fosco. The agency is based out of Chicago, Illinois and has a stable of fighters […]
Sponsor spotlight: Safe Auto Insurance – Part 1
MMA Payout had the opportunity to speak with first time fight sponsor Safe Auto Insurance and MMA Management company VF Elite Sports Agency about Safe Auto’s foray into sponsoring UFC fighters. The first part will focus on Safe Auto. The second part will focus on VF Elite Sports Agency. Safe Auto and VF have entered into an agreement where Safe […]
The UFC Fan Base
There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]