John Ourand and Terry Lefton of the Sports Business Journal have contributed an article to this week’s Fight Edition that gives us some good information on what current television executives and marketing industry people are saying about the sport. Television executives: When you ask John Papa if the added MMA attention means that ESPN is […]
sponsorships
AMP Energy and WEC Present: Hometown Takedown
AMP Energy Drink and the WEC have unveiled a new promotion called “Hometown Takedown” which allows fans to jump online and vote for the city of their choice to host a future WEC event. The contest will run from May 28th until July 31st and the winning city will be announced sometime around August 18th. […]
UFC 114: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 114: Rampage vs. Evans, which was held at the MGM Grand in Las Vegas, Nevada on May 29th, 2010. The event featured a light heavyweight contender bout between Rampage Jackson and Rashad Evans and coincided with the second ever […]
Blue Book Update
Xyience Launches UFC Weekend Experience
Xyience, maker of Xenergy, the official energy drink of the UFC, has announced it will hold a UFC Weekend Experience similar to those recently held by other UFC sponsors like Harley Davidson, Bud Light, and Edge Shave Gel. One grand prize winner will receive a trip for two to Las Vegas in order to train with […]