Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]
sponsorships
Report: MusclePharm to settle outstanding debt from WEC sponsorship
In the last days of its existence, a report has surfaced indicating that Musclepharm, the WEC’s official supplement company, owed the WEC $375,000 in sponsorship fees. The WEC issued two invoices to MusclePharm for a total of $500,000, and while MusclePharm was only able to pay for half of the first one, they came up with none of […]
UFC 124: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]
UFC Sponsorship Policies Hurting Fighters?
Jonathan Snowden of BloodyElbow has written an interesting sponsorship piece that argues the combination of the UFC’s sponsorship policies and the bad economy are hurting the fighters. He also suggests that this confluence of factors has perpetuated the fight camp issue over the last year. As the UFC continues to record record profits at events around the world, […]
Sponsor spotlight: Safe Auto Insurance – Part 2
In the second installment of the sponsor spotlight on Safe Auto Insurance, we look at the agency that hooked it up with the world of mixed martial arts: VF Elite Agency. VF Elite Agency is owned and operated by John Fosco. The agency is based out of Chicago, Illinois and has a stable of fighters […]