There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]
sponsorships
Rockstar Energy Drink and Strikeforce sponsor Holiday Hunt
Graciemag.com reports that Rockstar Energy Drink and Strikeforce are sponsoring a Holiday Hunt for prizes in support of Strikeforce’s Dec. 4th event, “Babalu v. Henderson” in St. Louis. Via Graciemag.com: In the spirit of the holiday season, Strikeforce and presenting sponsor Rockstar Energy Drink will hold a “Holiday Hunt” that will award lucky winners in St. […]
UFC 123: Payout Perspective
Welcome to another edition of Payout Perspective! We’ll be taking a look at UFC 123: Jackson vs. Machida that was held at The Palace at Auburn Hills just outside Detroit, Michigan on Saturday, November 20th. In addition to the light heavyweight showdown between former champions Jackson and Machida, the event also featured the rubber match […]
Ears to Joe: Lauzon fight banner pokes fun at himself
Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]
UFC Inks Boost Mobile as Official Sponsor
Bill King of the Sports Business Journal writes that the deal between the UFC and Boost Mobile is official. Boost will begin its first activation piece this weekend at UFC 121 with a text to win game, while also doing some in-arena activation around one of its new phone offerings. Boost launches its first major […]