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UFC Fight Night Seattle: Payout Perspective

March 28, 2011 by Jason Cruz 5 Comments

Welcome to a special edition of Payout Perspective featuring UFC Fight Night from the KeyArena in Seattle, Washington. The main event featured Phil “Mr. Wonderful” Davis versus Antonio Rogerio Noguiera. MMA Payout was on the scene. The first fight started at 2:45pm. Even with an early start time, there were a considerable amount of fans in […]

Filed Under: Featured, gate, sponsorships, UFC

Top Rank consolidating Pacquiao’s management team

March 25, 2011 by Jason Cruz Leave a Comment

The Sports Business Journal had an interesting front page piece in this week’s edition about Manny Pacquiao authorizing his promotion, Top Rank, to handle sponsorship and endorsement deals. There has been so much disorganization in the Pacquiao camp as to the point person on business deals that many corporate sponsors could not arrange deals with […]

Filed Under: boxing, sponsorships

Pettis signs sponsorship deal with Toyo Tires

March 22, 2011 by Jason Cruz 2 Comments

Toyo Tires, U.S.A. announced the signing of Anthony “Showtime” Pettis as a sponsor. Pettis will face Clay Guida in June in his UFC debut. Via Toyo Tires press release: Toyo Tire U.S.A. Corp. announces the sponsorship of UFC® Lightweight fighter, Anthony “Showtime” Pettis as a Team Toyo® Athlete for 2011. “We are excited to have […]

Filed Under: sponsorships, UFC

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Tecate plans biggest boxing promotion for Pacquiao-Mosley

March 7, 2011 by Jason Cruz 1 Comment

Sports Business Journal reports that perennial, beer sponsor Tecate plans to have its biggest promotion for the May 7th Manny Pacquiao v. Shane Mosley fight. Via Sports Business Journal (subscription required): Tecate will produce about 100,000 cases — or more than 1 million of the 24-ounce cans — for distribution in participating stores in the […]

Filed Under: boxing, social media, sponsorships

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