Toyo Tires, U.S.A. announced the signing of Anthony “Showtime” Pettis as a sponsor. Pettis will face Clay Guida in June in his UFC debut. Via Toyo Tires press release: Toyo Tire U.S.A. Corp. announces the sponsorship of UFC® Lightweight fighter, Anthony “Showtime” Pettis as a Team Toyo® Athlete for 2011. “We are excited to have […]
sponsorships
UFC 128: Payout Perspective
Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]
Tecate plans biggest boxing promotion for Pacquiao-Mosley
Sports Business Journal reports that perennial, beer sponsor Tecate plans to have its biggest promotion for the May 7th Manny Pacquiao v. Shane Mosley fight. Via Sports Business Journal (subscription required): Tecate will produce about 100,000 cases — or more than 1 million of the 24-ounce cans — for distribution in participating stores in the […]
TapouT sponsors race car at Nascar’s Nationwide series
MMA clothing brand TapouT unveiled its sponsored race car at NASCAR’s Nationwide Series on Saturday. The TapouT Chevrolet placed 12th in its first ever race. Via MMA Junkie: In February, MMA clothing manufacturer TapouT announced it was branching out from its core audience with a multi-year partnership with racing team Kevin Harvick Inc. “I expect […]
Payout Perspective: UFC 127
Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]