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Tecate plans SoCal promotion for Mayweather-Ortiz

August 12, 2011 by Jason Cruz 1 Comment

The Sports Business Journal reports on Tecate’s promotional plans for September 17th’s fight between Floyd Mayweather, Jr and Victor Ortiz which includes a big event in Southern California. Tecate will be taking advantage of the fact that the fight is a day removed from Mexican Independence Day, September 16th.  The fight takes place on Saturday, […]

Filed Under: boxing, Golden Boy, marketing

ProElite Relaunches Website, Releases 8/27 Event Promo

August 10, 2011 by MMAPayout Moderator Leave a Comment

Stratus Media and ProElite officially announced today the re-launch of their website via press release.  Along with the site, the promotion also released a promo for their upcoming 8/27 card in Hawaii.  ProElite, Inc. (PELE.PK), today announces its newly redesigned and rebranded website with highly improved look and feel is now live. “It is an […]

Filed Under: marketing, ProElite

UFC 132: Payout Perspective

July 3, 2011 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 132 from the MGM Grand in Las Vegas, Nevada. The featured bout was Dominick Cruz defending his Bantamweight title againt Urijah Faber. Cruz defeats Faber in entertaining matchup Welcome to the UFC Dominick Cruz. A back and forth bout saw Cruz take control […]

Filed Under: Featured, gate, mainstream, marketing, pay-per-view, Public Relations, sponsorships, Twitter, UFC

UFC 130: Payout Perspective

May 30, 2011 by Jason Cruz 11 Comments

Welcome to another Payout Perspective. This time we look at UFC 130 held at the MGM Grand in Las Vegas, Nevada. In the main event, Quentin “Rampage” Jackson was too much for Matt Hamill. Rampage dominates Hamill Not the most impressive main event, but Rampage Jackson dominated Matt Hamill in positioning himself for a title […]

Filed Under: Featured, gate, marketing, payouts, Public Relations, Twitter, UFC

MMA Elite introduces sports drink

April 29, 2011 by Jason Cruz Leave a Comment

MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand.  (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]

Filed Under: marketing, press release, UFC

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As I recall, Silva almost put a hole in James Irvin's face

Jed I. Goodman © @jedigoodman

UFC once put the 🐐 Anderson Silva in a non-title LHW fight on Spike TV just to compete with Affliction’s PPV.

The old Dana would absolutely do something like this: tell fans to tune in to UFC Vegas 117 for the International Fight Week card announcement, then stage the

#ZuffaBoxing tonight?

Just pay for his insurance

Dovy🔌 @DovySimuMMA

🫡Dana White CONFIRMS he’s signed Jim Miller to another 5 fight deal

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