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Analyzing Dana White’s Recent Video Blog, Interview, & Executive Iceman Promo

April 28, 2011 by MMAPayout Moderator 1 Comment

The promotion for UFC 129 has been in full force over the past couple of weeks, which means tons of interviews and PR work for Zuffa’s staff.  Dana White released his latest Vlog and gave an insightful interview for MMAHeat.com with Karyn Bryant.   Payout Perspective: White’s Vlog was interesting to see in terms of […]

Filed Under: marketing, opinion and analysis, UFC

Grappling matches added to UFC 129 Expo

April 18, 2011 by Jason Cruz Leave a Comment

The UFC announced that it is adding grappling matches to the UFC 129 Expo in Toronto. UFC fighter Diego Sanchez will be featured in a match against number-one ranked Canadian grappler Andrew McInnes. Via press release: Diego “The Dream” Sanchez is already a force in the UFC® welterweight division and has his sights set on […]

Filed Under: marketing, press release, UFC

Bud Light renews sponsorship deal with UFC

April 6, 2011 by Jason Cruz 2 Comments

The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]

Filed Under: Featured, marketing, sponsorships, UFC

Fuel TV’s “Friday Fight Night” Shark Fights Promo

April 5, 2011 by MMAPayout Moderator Leave a Comment

The Texas-based promotion, Shark Fights, announced it had signed a deal with Fuel TV last week. It will be placed into Fuel’s one hour telecast of “Friday Fight Night” starting April 15th at 10 pm. The press release from last week goes into a bit more detail regarding Fuel TV’s “Friday Fight Night”: FUEL TV’s […]

Filed Under: marketing, Shark Fights, TV

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

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