MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand. (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]
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Analyzing Dana White’s Recent Video Blog, Interview, & Executive Iceman Promo
The promotion for UFC 129 has been in full force over the past couple of weeks, which means tons of interviews and PR work for Zuffa’s staff. Dana White released his latest Vlog and gave an insightful interview for MMAHeat.com with Karyn Bryant. Payout Perspective: White’s Vlog was interesting to see in terms of […]
Grappling matches added to UFC 129 Expo
The UFC announced that it is adding grappling matches to the UFC 129 Expo in Toronto. UFC fighter Diego Sanchez will be featured in a match against number-one ranked Canadian grappler Andrew McInnes. Via press release: Diego “The Dream” Sanchez is already a force in the UFC® welterweight division and has his sights set on […]
Bud Light renews sponsorship deal with UFC
The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]
Fuel TV’s “Friday Fight Night” Shark Fights Promo
The Texas-based promotion, Shark Fights, announced it had signed a deal with Fuel TV last week. It will be placed into Fuel’s one hour telecast of “Friday Fight Night” starting April 15th at 10 pm. The press release from last week goes into a bit more detail regarding Fuel TV’s “Friday Fight Night”: FUEL TV’s […]