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marketing

Rousey stars in new marketing campaign for Insureon

June 13, 2013 by Jason Cruz 4 Comments

Ronda Rousey stars as “The Insureon Protector” in a YouTube video promoting Insureon – an online company specializing in insuring small businesses.  Rousey kicks, punches and uses her trademark armbar in fending off lazy tech support workers. Payout Perspective: This is one of the first commercials featuring Rousey since she won the UFC women’s bantamweight […]

Filed Under: marketing, UFC, viral video

Payout Interview: Elie Deshe of VFD Marketing

March 8, 2013 by Jason Cruz 6 Comments

MMA Payout had the opportunity to speak with Elie Deshe, a partner at VFD Marketing.  Deshe and his organization represent several UFC fighters including Leonard Garcia, Travis Browne, Clay Guida and Nate and Nick Diaz.  We covered a couple interesting subjects including the Diaz Brothers, agent regulation and working with sponsors. VFD Marketing is based […]

Filed Under: Featured, marketing, social media, sponsorships, UFC

UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

Bruce Lee images used to promote UFC on Fuel TV 6

November 9, 2012 by Jason Cruz 1 Comment

The UFC on Fuel TV 6 will be held early Saturday morning for us in the US as Zuffa makes its first venture into Asia.  Interesting enough, Bruce Lee is a dominant figure in the fight promo for the event Saturday. A quote from Dana White sits atop the promo poster stating that “Bruce Lee […]

Filed Under: marketing, UFC

Cruz to serve as NASCAR pace driver

October 27, 2012 by Jason Cruz Leave a Comment

Bantamweight Champ Dominick Cruz will serve as an honorary pace car driver for the Advocare 500 in Phoenix.  This will be the second time this year Cruz will make an appearance at a NASCAR event. Earlier this year, Cruz served as the honorary driver at the Subway 500 held in Phoenix.  Jon Jones made an […]

Filed Under: marketing, press release, Public Relations

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