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Payout Perspective: The Money Fight

September 4, 2017 by Jason Cruz Leave a Comment

Welcome to a special edition of Payout Perspective.  Almost a week later, but we are still talking about The Money Fight that took place August 26th at the T-Mobile Arena. Mayweather stops McGregor in 10 Floyd Mayweather waited it out.  As most believed, he tested out Conor McGregor for the first couple around before going […]

Filed Under: Ali Act, boxing, Boxing vs. MMA, Featured, legal, mainstream, marketing, Mayweather-McGregor

Beats By Dre signs Conor McGregor

May 29, 2017 by Jason Cruz Leave a Comment

Beats By Dre has signed Conor McGregor to an endorsement deal.  McGregor joins the list of athletes that the headphone company is signing. You might recall that McGregor was one of several athletes that was featured in a Beats By Dre commercial in December.  His partnership with the company is now official. In addition to […]

Filed Under: mainstream, marketing, UFC

Nate Diaz is selling wine

May 5, 2017 by Jason Cruz Leave a Comment

Nate Diaz says he has a lot going on outside of fighting and maybe he does.  According to his latest social media post, he is promoting wine in Northern California. In an interview with Ariel Helwani on Wednesday, Diaz talked extensively about what he is up which includes working with marijuana businesses and apparently, wine. […]

Filed Under: mainstream, marketing, UFC

UFC 208: Will you buy it?

February 10, 2017 by Jason Cruz 11 Comments

UFC 208 will be the third time that the company has held a show in the state of New York since it legalized professional MMA last fall.  Are fans interested in this PPV? In the main event, Holly Holm takes on Germaine de Randamie for the new UFC women’s featherweight title. Also, Anderson Silva returns […]

Filed Under: FOX, mainstream, marketing, ratings, TV, UFC

Cosmopolitan features Rousey’s diet

October 14, 2015 by Jason Cruz Leave a Comment

Cosmopolitan featured Ronda Rousey and her eating habits in a recent post about the UFC fighter.  The write-up is another good placement for making in-roads into the female demographic. The online article includes a video interview with Rousey as she describes her diet. Recently, Rousey has appeared on two mainstream programs with demos that target […]

Filed Under: mainstream, marketing, UFC

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Jed I. Goodman © @jedigoodman

Dana White on Eddie Hearn: 'I stopped listening to Eddie Hearn about three months ago. Is there anybody more full of shit than this guy?'

Retweet on Twitter MMA Payout Retweeted

Per GAEC,

Disclosed Purses for all fighters on the #ShieldsScott event

Again, only what was disclosed to the commission:

Claressa Shields: $500,000
Kaye Scott: $54,320

Joseph Hicks: $23,125
Troy Isley: $30,000

Bernice Ferreira: $20,000
Caroline Veyre: $20,300

Roamer Angulo:

UFC 330 Payout Perspective https://mmapayout.com/2026/08/16/ufc-330-payout-perspective/

Shane McMahon theme

Adam Schefter @AdamSchefter

What the Seahawks’ locker room sounded like after Devon Witherspoon became the highest-paid CB in NFL history.

Hard Knocks: Training Camp with the @Seahawks tonight at 9 pm ET on @hbomax.

Retweet on Twitter MMA Payout Retweeted

Yes, the Pulitzer-winning journalist is the source we should ignore, not the people who continue to want access to the LA sports team they cover. This was a dumb thing to think and an even dumber thing to tweet.

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