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Payout Perspective: The Money Fight

September 4, 2017 by Jason Cruz Leave a Comment

Welcome to a special edition of Payout Perspective.  Almost a week later, but we are still talking about The Money Fight that took place August 26th at the T-Mobile Arena. Mayweather stops McGregor in 10 Floyd Mayweather waited it out.  As most believed, he tested out Conor McGregor for the first couple around before going […]

Filed Under: Ali Act, boxing, Boxing vs. MMA, Featured, legal, mainstream, marketing, Mayweather-McGregor

Beats By Dre signs Conor McGregor

May 29, 2017 by Jason Cruz Leave a Comment

Beats By Dre has signed Conor McGregor to an endorsement deal.  McGregor joins the list of athletes that the headphone company is signing. You might recall that McGregor was one of several athletes that was featured in a Beats By Dre commercial in December.  His partnership with the company is now official. In addition to […]

Filed Under: mainstream, marketing, UFC

Nate Diaz is selling wine

May 5, 2017 by Jason Cruz Leave a Comment

Nate Diaz says he has a lot going on outside of fighting and maybe he does.  According to his latest social media post, he is promoting wine in Northern California. In an interview with Ariel Helwani on Wednesday, Diaz talked extensively about what he is up which includes working with marijuana businesses and apparently, wine. […]

Filed Under: mainstream, marketing, UFC

UFC 208: Will you buy it?

February 10, 2017 by Jason Cruz 11 Comments

UFC 208 will be the third time that the company has held a show in the state of New York since it legalized professional MMA last fall.  Are fans interested in this PPV? In the main event, Holly Holm takes on Germaine de Randamie for the new UFC women’s featherweight title. Also, Anderson Silva returns […]

Filed Under: FOX, mainstream, marketing, ratings, TV, UFC

Cosmopolitan features Rousey’s diet

October 14, 2015 by Jason Cruz Leave a Comment

Cosmopolitan featured Ronda Rousey and her eating habits in a recent post about the UFC fighter.  The write-up is another good placement for making in-roads into the female demographic. The online article includes a video interview with Rousey as she describes her diet. Recently, Rousey has appeared on two mainstream programs with demos that target […]

Filed Under: mainstream, marketing, UFC

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DREW LOCK SZN IS BACK 😤

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One step forward.

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Once again the Seahawks turn him into Drake Maybe.

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Sources: Seahawks QB Sam Darnold has been at Harborview Medical Center in Seattle, undergoing a CT scan on his hip. The initial test was encouraging but inconclusive, and Darnold now is scheduled to undergo an MRI on Thursday.

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How the Seahawks did the Patriots in Super Bowl LX vs how they did them Week 1

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