Six weeks away from UFC 189 and the UFC will go all in with its promotion of the Jose Aldo-Conor McGregor fight on Saturday, July 11th. The official trailer was revealed during Saturday’s UFC 187. If you had watched the UFC Embedded videos for the World Tour, you may recall the shooting of the promo […]
marketing
Doritos plans 360 degree activation around UFC 180
Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum. According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Doritos is activating a 360 degree campaign in 300-plus stores across Mexico with more than 2.5 million bags […]
UFC 168: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]
UFC going all in for UFC 168 promotion
Corona retail promotion is boxers on bottles
The Sports Business Journal reports that Corona is affixing faces of familiar fighters on lines of bottles starting in mid-August. The boxers are Miguel Cotto, Bernard Hopkins, Peter Quillin, Erik Morales, Abner Mares and Danny Garcia. The fighters will be included in 18-packs in 32 states distributed primarily to Hispanic accounts. The promotion starting in […]