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Rousey stars in new marketing campaign for Insureon

June 13, 2013 by Jason Cruz 4 Comments

Ronda Rousey stars as “The Insureon Protector” in a YouTube video promoting Insureon – an online company specializing in insuring small businesses.  Rousey kicks, punches and uses her trademark armbar in fending off lazy tech support workers.

Payout Perspective:

This is one of the first commercials featuring Rousey since she won the UFC women’s bantamweight title.  According to the Sports Business Daily, the video is the start of a marketing campaign featuring Rousey in a series of videos (presumably as “The Insureon Protector”) as well as an interactive website.  We will see if this catches on for Rousey and if this will lead to bigger deals.

Filed Under: marketing, UFC, viral video

Reader Interactions

Comments

  1. Sampson Simpson says

    June 14, 2013 at 11:22 am

    Failure in the making?

    Reply
  2. Chris says

    June 15, 2013 at 1:07 pm

    pretty terrible commercial. Good for Ronda though getting that money and doing things but it really isnt a good commercial.

    Reply
  3. Tops of says

    June 16, 2013 at 2:50 am

    Low budget

    Reply
  4. aintitthetruth says

    June 20, 2013 at 11:41 pm

    Rousey is a gimmick and nothing more.

    Reply

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