The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]
marketing
UFC 144 Storylines: UFC Returns to Japan
MMAPayout will be taking a look at the storylines heading into UFC 144: Edgar vs. Henderson, which will be held at The Saitama Super Arena in Japan on Saturday February 25, 2012. UFC Sells Out Long Awaited Return to Japan UFC officials today told MMAjunkie.com (www.mmajunkie.com) that ticket sales are still moving briskly for this […]
UFC left off of Businessweek’s Top 100 in Sports
The UFC was shutout for the 2nd straight year in Bloomberg Businessweek’s Top Power 100 Sports Ranking. Notably, boxers Manny Pacquiao (28) and Floyd Mayweather, Jr. (49) were on the list. Drew Brees edged out Aaron Rodgers for the top spot this year. Brock Lesnar and Fedor made it on the list in 2010. The list […]
UFC weigh ins provide comedy, branding opportunity
UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]
Silva appears in Ford Commercial
Anderson Silva stars in a Ford commercial in Brazil. The Spider does not speak in the commercial but is proving to be an identifiable spokesperson. (H/t: Cage Potato) Payout Perspective: With the UFC Brazilian market growing, it looks like Silva is taking advantage of all the publicity. As we’ve seen, Silva is drawing many mainstream […]