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Apparel

Sponsorship Spotlight: Toyo Tires

June 2, 2011 by Jason Cruz 2 Comments

MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan.  […]

Filed Under: Apparel, Company Profile, Featured, social media, Sponsorship Spotlight, Twitter, UFC

FORM, Toyo and MMA Warehouse introduce “Go Time with Showtime” promotion

May 30, 2011 by Jason Cruz Leave a Comment

Form Athletics has teamed up with Toyo Tires and MMA Warehouse in promoting Anthony “Showtime” Pettis in preparation for his UFC debut this Saturday against Clay Guida. “Go Time with Showtime” offers weekly prizes to fans that offer well-wishes to Pettis via twitter. Via FORM Athletics press release: The promotion, aptly called Go Time with […]

Filed Under: Apparel, Form Athletics, social media, Twitter, UFC

Affliction opens up largest store in Seal Beach

May 25, 2011 by Jason Cruz 1 Comment

MMA lifestyle apparel brand Affliction Clothing is set to open a 5,000 square foot retail location at its world headquarters in Seal Beach, California. According to a press release, the SoCal location is holding a grand opening June 4th. This will be the 10th Affliction Clothing store. Via Affliction’s press release: Consistent with Affliction’s attention to […]

Filed Under: Affliction, Apparel

Sponsorship Spotlight: Cagehero

March 3, 2011 by Jason Cruz 5 Comments

MMA Payout had the opportunity to speak with Mark Mastrandrea about his company Cagehero. Founded in 2010 along with Ian Parker, Cagehero t-shirt designs are not the usual MMA brand of skull and crossbones design. MP: When was Cagehero established? How long have you been in business? Where are your offices? CH: Ian Parker and […]

Filed Under: Apparel, Company Profile, Featured, marketing, Sponsorship Spotlight

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

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