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Apparel

CageHero rebrands itself

October 26, 2011 by Jason Cruz

MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]

Filed Under: Apparel, Featured, marketing, sponsorships

GSP featured in Under Armour “Footsteps” campaign

August 9, 2011 by Jason Cruz 5 Comments

Georges St. Pierre is featured in a commercial with Ray Lewis, Tom Brady, Cam Newton and other athletes for the newest Under Armour ad campaign. The campaign entitled “Footsteps” launched in support of this year’s fall line of clothes. A link to the commercial is here.   Payout Perspective: In this extended version of the […]

Filed Under: Apparel, mainstream, UFC

UFC 133: Payout Perspective

August 8, 2011 by Jason Cruz 3 Comments

Welcome to another edition of Payout Perspective! This week we look at the much-maligned UFC 133 event in Philadelphia, Pennsylvania. In the main event, Rashad Evans took out Tito Ortiz to cement his spot as the number one contender in the Light Heavyweight division. Evans knees Ortiz for win Rashad Evans looked phenomenal and displayed […]

Filed Under: Apparel, Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TV, UFC

Clinch Gear signs NFL player Hawk

June 28, 2011 by Jason Cruz Leave a Comment

Green Bay Packer linebacker AJ Hawk has signed a deal with MMA brand Clinch Gear. Hawk multiyear deal will have the former Buckeye endorse Clinchgear’s training gear. Via Clinchgear’s press release: Hawk will represent Clinch Gear’s growing line of performance training apparel, which includes the world’s leading Performance Training Shorts as well as technical compression and […]

Filed Under: Apparel, sponsorships

Sponsorship Spotlight: Toyo Tires

June 2, 2011 by Jason Cruz 2 Comments

MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan.  […]

Filed Under: Apparel, Company Profile, Featured, social media, Sponsorship Spotlight, Twitter, UFC

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