MMA lifestyle apparel brand Affliction Clothing is set to open a 5,000 square foot retail location at its world headquarters in Seal Beach, California. According to a press release, the SoCal location is holding a grand opening June 4th.
This will be the 10th Affliction Clothing store.
Via Affliction’s press release:
Consistent with Affliction’s attention to quality and design, the store will exemplify the Affliction esthetic, offering custom made fixtures with signature rivet detail, unique display pieces, such as a custom Rat Rod car and memorabilia autographed by Affliction’s loyal celebrity following.
Payout Perspective:
The opening of Affliction’s largest store indicates that the MMA apparel industry is growing. In this week’s Sports Business Journal (subscription required but more on this later) there is a featured article about the growth and expansion of the UFC. One of the areas that was cited as needing work was the lifestyle component of the UFC brand. While there can be a debate as to where the design and concepts for clothing should go, Affliction has defined its style and based on its growth, it is hitting the mark with its demographic.
I know I look tougher in MY Affliction T-shirt 🙂