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Apparel

Form Athletics releases Vegas-inspired video to support new clothing line

February 15, 2011 by Jason Cruz 6 Comments

Form Athletics released a video supporting its Fall 2011 clothing line. With its tagline: “Finally a brand you’ll want to wear,” it looks to be more than just t-shirt designs. The video shows the Form stable including Urijah Faber, Mark Munoz, Jon Jones (shooting pool in the shadows), Chad Mendes, Joseph Benavidez, Scott Jorgenson and Anthony Pettis. Payout […]

Filed Under: Apparel, marketing, viral video

PAG Capital Partners invests in MMA Warehouse

January 7, 2011 by Jason Cruz 4 Comments

Internet retailer MMA Warehouse received a major financial boost when PAG Capital Partners made a major equity investment in the online apparel company Thursday.  Via PAG Capital Partners press release (h/t Robert Joyner on twitter): MMA Warehouse, LLC is a leading internet retailer specializing in selling a wide selection of mixed martial arts gear, apparel and accessories. […]

Filed Under: Apparel, financial

Silver Star addresses controversial t-shirt design

December 31, 2010 by Jason Cruz 5 Comments

T-Shirt manufacturer Silver Star had to respond to questions about one of its shirts as the design was similar to a Nazi symbol. The controversy came up when Clay Guida wore the shirt during an interview. Although Guida defended Silver Star in stating that the designers did not know of the perceived Nazi affiliation, the company pulled the […]

Filed Under: Apparel, Public Relations

UFC Sponsorship Policies Hurting Fighters?

December 10, 2010 by Kelsey Philpott 15 Comments

Jonathan Snowden of BloodyElbow has written an interesting sponsorship piece that argues the combination of the UFC’s sponsorship policies and the bad economy are hurting the fighters. He also suggests that this confluence of factors has perpetuated the fight camp issue over the last year. As the UFC continues to record record profits at events around the world, […]

Filed Under: Apparel, Featured, financial, sponsorships, UFC

GSP v. Koscheck: T-Shirt Edition

December 10, 2010 by Jason Cruz 1 Comment

Before they enter the octagon at UFC 124, pay attention to the walk out of Georges St. Pierre and Josh Koscheck as they will be wearing t-shirts of their respective sponsors: Affliction and Dethrone. The GSP shirt is touted as a limited edition Affliction shirt with only 500 made. With a price point of $57.99, […]

Filed Under: Affliction, Apparel, Dethrone, UFC

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