Carter Gibbs joins Mad Media with a massive wealth of experience including apparel design and manufacturing, brand development and management, athlete development and management and creative direction. Carter comes to Mad Media after 2 years as a CEO and partner at Sinister Brand clothing, where he elevated the brand to one of the strongest brands […]
Apparel
Ringstar Announces American Fighter Shoe line
Ringstar, a martial arts shoe maker announced a deal with UFC Star Rich Franklin and American Fighter apparel to produce a complete line of shoes with the American Fighter/Rich Franklin brand. The announcement was made at the American Fighter pre-fight party at club Mynt Ulta Lounge prior to UFC 96. The shoe line will include […]
Gameness Makes Leap From Apparel to Fight Promotion
Gameness, the largest distributor of Jiu Jitsu Gi’s in North America took the next step in establishing itself as a company willing to take bold strides to cement its locale as a player in the business of Mixed Martial Art’s when it successfully promoted the inaugural Gameness Fighting Championships fight card December 11th at the […]
MMA Payout.com Exclusive Interview With Michael Romero, President of BOOYAA Incorporated
MMA Payout.com Exclusive Interview With Michael Romero, President of BOOYAA Incorporated. Los Angeles Ca: The UFC’s policy of banning its competitors from sponsoring fighters during their live events has been something of a polarizing issue throughout the world of Mixed Martial Arts. While some understand what the UFC does to protect itself from giving rival […]
MMA Elitism and Brand Backlash
“If I see one more Affliction or TapouT shirt in the club again, I’m going to puke…” It’s a common backlash response that I hear from MMA’s hardcores and it represents an equally common behaviour that has been observed in a variety of circumstances. For years the dedicated fanbase of MMA has been happy and […]