MMA Payout’s No. 6 business story of 2012 is the Nike sponsorship of UFC fighters. Anderson Silva, Jon Jones and Junior dos Santos are all sponsored by the sportswear company. Jon Jones received a global sponsorship with the company which may include a signature clothing line. Jones wore a “Bones Knows” t-shirt wherever he went […]
Apparel
The Wrestling Post: Lawler, Hulu and the color Pink
Welcome to another edition of The Wrestling Post. We talk about Jerry Lawler’s new t-shirts, a new WWE partnership and the color Pink. “Long Live the King” T-Shirts emerge after near tragedy A week after a near tragedy on live television, WWE capitalized on the situation by selling Jerry Lawler T-shirts. Lawler suffered a heart […]
RYU featured in Sports Business Journal
The Sports Business Journal (subscription required) has a feature on UFC official sponsor RYU. The article is a positive company profile on the company. While RYU is getting some good buzz, SBJ notes that its success will depend on how well the products sell. A selling point for the brand is that the clothing uses […]
UFC Mag and Roots of Fight collaborate on UFC Legend Series
The UFC announced today a new collaboration with clothier Roots of Fight. The UFC Legend Series will begin with the October/November issue of the magazine’s print and tablet edition. Via UFC press release: The Roots Of Fight UFC Legends Series pays tribute to historic battles waged in the Octagon with an exclusive documentary combining new […]
RYU opens training facility, Flagship store in Vegas
UFC official clothing sponsor RYU announced that it has opened an athletic training facility, the House of RYU, in Las Vegas, Nevada. It will offer fitness and training programs for athletes and MMA practitioners of all levels. Via RYU press release: The House of RYU will offer fitness and training programs for athletes and MMA […]