It was another bright year for the UFC as the company brought in more sponsors to its robust stable. This has helped the contribution to TKO’s overall earnings.
Domestically, the company forged new deals (and renewals) with the following companies:
Casey’s (one off sponsored weekend of TKO events in KC)
Slim Jim (renewal)
Hayabusa (BJJ)
Wingstop (expansion of existing rights)
Dave’s Hot Chicken (from one-offs to multi-year deal)
Monster Energy Pass thru rights Quick Trip
Monster Energy renewal
Thorne renewal
Companies crave the UFC demo of young, white males with disposable money. The UFC still has many more categories to fill as we look toward 2026. This includes Insurance, Hospitality, Credit Card, Video Game Platform, Airline, Wine, Banking, Health Services and Skin Care.
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