Minute Maid has forged a deal with WWE to become its Official Juice Sponsor. The brand will receive its own brand integrations during Wrestlemania and WWE shows. It also is starting a new brand campaign starting with this Monday Night Raw on Netflix.
The commercial which will be shown during WWE Raw on April 14th will feature the “Juice Crew” comprised of Jey Uso, Cody Rhodes and Bianca Belair.
Via WWE
Payout Perspective:
Earlier this week, WWE forged a deal with Getty Images as TKO looks to capitalize during Wrestlemania season. This is the second deal in several weeks in which the WWE has signed a deal with a company for its own brand integration for Raw on Netflix. Recall that Intuit Turbotax did a deal with a commercial featuring Bron Breakker, Rhea Ripley and Rey Mysterio. The new deal with Netflix seems to be paying off with sponsor as moving to the streaming services hasn’t slowed the ad buying.
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