UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium.
Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s Hot Chicken was a part of last year’s SummerSlam in Cleveland as a presenting sponsor. It will be one of the presenting sponsor once again for SummSlam 2025.
In addition, Wingstop will receive branding spots at Royal Rumble and Wrestlmania 2026. It will also be the presenting sponsor at UFC 322 which will be at New York’s Madison Square Garden.
Payout Perspective:
It’s clear that the investment in sponsorship dollars for the Dallas-based company is resonating in sales so much so that it is looking for more ways to associate itself with WWE and UFC. Notably, Wingstop is selling a UFC-branded package of wings it can associate with “fight nights.” Certainly, there can also be a build out on the WWE-side as well.
Leave a Reply