“Snap into a Slim Jim!” was the tagline made famous by “Macho Man” Randy Savage when he touted the upstart snack food over 30 years ago. Slim Jim now will be at the center of the ring for WWE during Raw broadcasts on Netflix.
The latest deal between the longtime sponsors also includes the eventual integration of tables adorned with the Slim Jim logo during WWE tentpole events. The obvious tie-in would be when a WWE superstars puts another through a table evoking the evolving tag line, “Snap into a Slim Jim table.”
Payout Perspective:
The Slim Jim logo appeared on the June 2nd edition of Raw on Netflix and longtime viewers are getting used to logos in the WWE ring. Under Vince McMahon, the ring was left devoid of logos. However, the TKO-era has seen it take advantage of every opportunity it can to monetize the brand. Also, we are starting to see a lot more of the integration of the brand in actual matches such as the Slim Jim tables.
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