Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
sponsorships
Bellator MMA signs Bamboo Nutra as sponsor
Bellator MMA has signed on with global health supplement and lifestyle company Bamboo Nutra as its “Official Nutrition and Supplement Partner” for the promotion. According to a Bellator press release the partnership will begin on April 4th on Spike TV at Bellator 115. Via Bellator press release: Bamboo Nutra will be strategically integrated throughout all […]
UFC 171: Payout Perspective
Welcome to another edition of Payout Perspective. This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night. For Hendricks, it […]
Hendo has design contest for next walkout shirt
Unibet signs on with UFC as official betting partner
The UFC has brokered a sponsorship deal with Swedish online gaming company Unibet. The 2 year agreement will start tomorrow at UFC Fight Night London and will make it the official betting partner of the UFC. The deal will cover events held in the UK, Ireland, Scandinavia, Belgium, the Netherlands, France and Australia according to […]