Kevin Iole of Yahoo! Sports writes about Dan Henderson’s latest walkout shirt he will wear on March 23rd. It’s not because of a new sponsor but of a creative contest he ran to come up with his gear. Henderson held a contest to let fans design his walkout shirt for his fight against Shogun Rua […]
sponsorships
Unibet signs on with UFC as official betting partner
The UFC has brokered a sponsorship deal with Swedish online gaming company Unibet. The 2 year agreement will start tomorrow at UFC Fight Night London and will make it the official betting partner of the UFC. The deal will cover events held in the UK, Ireland, Scandinavia, Belgium, the Netherlands, France and Australia according to […]
Bellator MMA signs Victory Motorcycles as sponsor
Bellator MMA announced that Victory Motorcycles will be the “Official Motorcycle Partner” of Bellator MMA. The partnership is another sponsor secured by BMMA prior to the start of its 10th season on February 28th. Via BMMA press release: Victory Motorcycles will be strategically integrated throughout the Bellator broadcast and digital platforms. In addition to premium […]
Bellator announces sponsor deal with Monster Energy
Bellator has announced that Monster Energy will become the “Official Energy Drink Partner” of Bellator per press release. In addition, Monster has added Quinton “Rampage” Jackson as one of its sponsored athletes. Via Bellator press release: Monster will own highly visible inventory inside the Bellator cage and activate at various consumer touch points in-arena. In […]
UFC 170 pre-fight presser scrum focuses on fighter pay & sponsorships
UFC President Dana White discussed several topics during the UFC 170 pre-fight presser scrum, notably an update on the current status of Gilbert Melendez and recent fighter complains about fighter pay and sponsorships. “It’s not my f— problem,” White told Iole and the media. “Getting sponsorship is a problem. It’s tough. It’s hard to […]