At a UFC media event this week in lead up to this Saturday’s event, Wheaties unveiled the Anthony Pettis box donning his image. Pettis won a contest this past summer to determine which next sports star should be the face of the cereal box. Pettis is the first MMA fighter to have his image on […]
sponsorships
UFC-Reebok announce 6 year sponsor deal
The UFC and Reebok announced the long-awaited fight uniform deal which will commence during International Fight Week July 2015. The announcement came with many interesting details. The UFC touted the announcement as its biggest non-broadcast contract ever. Financial terms were not disclosed for the 6 year partnership which makes Reebok the exclusive uniform supplier and […]
Hendricks partners with Zak Products
UFC welterweight champion Johny Hendricks has signed a sponsorship deal with Zak Products. The company is in the automotive performance chemicals business and is an official NASCAR sponsor and it will be its first time sponsoring a UFC fighter. In addition to the in-Octagon sponsorship, there are potential plans for Hendricks to do cross-promotion at […]
Payout Perspect: Pacquiao-Algieri Perspective
Welcome to a special edition of Payout Perspective. This time we take a look at Manny Pacquiao’s latest fight this past Saturday against Chris Algieri at the Venetian Macao off of mainland China. Pacquiao posts 6 knockdowns in rout of Algieri Maybe 2 of the knockdowns were due to slipping in Pacquiao’s corner. Yet, the […]
UFC 180: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 180 from the Mexico City Arena in Mexico City. Werdum wins interim Heavyweight title It was to be Cain Velasquez fighting in Mexico City against Fabricio Werdum. However, an injury to Cain allowed Mark Hunt the chance to step in […]