Despite the new Reebok sponsor era, Microsoft-owned Xbox was in the Octagon. However, it was not on the shorts or t-shirt of long-time sponsor, Demetrious Johnson. At UFC 191, Xbox promoted its upcoming Halo edition, “Halo 5: Guardians” with Octagon signage and sponsoring the fighter prep point outside the Octagon. Xbox had been the only […]
sponsorships
With Reebok deal, Johnson’s XBox sponsor deal in question
MMA Fighting reports that Demetrious Johnson’s recognizable sponsorship with Xbox is in question as a result of the UFC-Reebok deal. Although the Microsoft-owned video game platform has not necessarily severed times with Johnson, there is nothing currently on the horizon for the 125 pound champion. Johnson was the only UFC contracted fighter to have an […]
Rousey stars in her first Carl’s Jr. commercial
Ronda Rousey has made her first commercial with her new sponsor, Carl’s Jr. The commercial is for the fast food chain’s Cinnamon Swirl French Toast breakfast sandwich. Unlike previous Carl’s Jr. commercials which focused on selling sex, the commercial focuses on Ronda’s persona in the Octagon. It also includes her taking a big bite of […]
Guillard hears Reebok deal discontent from teammates
Bellator lightweight Melvin Guillard had some interesting things to say about his previous employer in light of the Reebok apparel deal. Guillard, who was cut by the company, states that it will likely lose fighters due to the lost revenue by fighters from sponsors. Guillard has not been with the company since his last fight […]
Sports sponsorships on the rise but who is benefiting?
The International Business Times wrote a feature on the state of sports sponsorships in smaller leagues including the UFC. Overall, it provides a good overview of the current state of sports sponsorship using the UFC’s recent deal with Reebok as anecdotal information. The article leads with Stitch Duran’s dismissal from the UFC and includes an […]