Welcome to another edition of Payout Perspective. This time we take a look at UFC 199 taking place at The Forum in Inglewood, California. The show featured two title defenses. Bisping shocks the world Michael Bisping waited a long time for his shot at the middleweight title and he did not disappoint. Perhaps exposing a […]
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UFC 198: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 198 taking place from Curitiba, Brazil where Fabricio Werdum took on Stipe Miocic for the Heavyweight title. Miocic crowned Heavyweight Champ Despite the massive crowd in favor of Fabricio Werdum, Stipe Miocic knocked him out in the first round. The […]
Monster Energy re-ups with Bellator MMA
Bellator MMA has reached an agreement with Monster Energy Drink to extend its sponsorship agreement which will see the green “M” in the Bellator cage for years to come according to a press release. Via Bellator MMA press release: Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations […]
GGG gets Jordan Brand sponsorship
The USA Today reports that Gennady Golovkin will be sponsored by Jordan Brand for his upcoming fight April 23 against Dominic Wade on HBO. GGG will wear Jordan Brand trunks and gloves for his fight next week. He becomes just the third fighter to don the Jordan Brand in the boxing ring after Andre Ward […]
Alvarez featured in Tecate’s first national ad campaign
Tecate has launched its first national ad campaign featuring Mexican boxing superstar Canelo Alvarez. According to AdWeek, Alvarez and soccer referee Felipe Ramos Rizos are featured in two commercials for Tecate. The Alvarez spot is below. The ad features Alvarez with the trademark Tecate black eagle. Brand director Belen Pamukoff explained the company strategy to […]