The Sports Business Journal reports that beer maker Modelo Especial will replace Bud Light as the UFC’s Official Beer for the United States starting in January 2018. The deal is a benchmark move by the beermaker as it is attempting to make a splash in the U.S. market. Bud Light signed a 10-year pact with […]
sponsorships
UFC announces multi-year deal with Body Armor
The UFC has announced a sponsorship with Body Armor making it the “Official Sports Drink” of the UFC. No financial terms were disclosed regarding the multi-year partnership. Via UFC press release: As part of this ground-breaking collaboration, which covers the United States and begins in 2018, BODYARMOR will supply its line of high-end sports hydration […]
UFC and 7-Eleven agree to sponsorship deal
Sports Business Journal reports that 7-Eleven has agreed to become the official convenience store of the UFC. The partnership deal will run through the end of the year but it may be extended depending on the results. The two companies shared data about their customers and the convenience store believed that the UFC’s millennial fan […]
Report: Mayweather to make $20 million from clothing endorsements
Yahoo! Sports reports that Floyd Mayweather will make $20 million on just clothing endorsements alone when he steps into the ring against Conor McGregor Saturday. According to the report, the side seams to his fight trunks go for $3.5 million for his side seams and front top waist, $ 1 million for his robe and […]
Corona will be the main sponsor for The Money Fight
The Sports Business Journal reports Mexican beer maker Corona will be the main sponsor for Saturday night’s fight between Conro McGregor and Floyd Mayweather. Aside from Corona, Body Armor will have “prime placement” as it will be all over the ring on fight night. Terms of the Corona deal were not announced although it was […]