The USA Today reports that Gennady Golovkin will be sponsored by Jordan Brand for his upcoming fight April 23 against Dominic Wade on HBO. GGG will wear Jordan Brand trunks and gloves for his fight next week. He becomes just the third fighter to don the Jordan Brand in the boxing ring after Andre Ward […]
sponsorships
Alvarez featured in Tecate’s first national ad campaign
Tecate has launched its first national ad campaign featuring Mexican boxing superstar Canelo Alvarez. According to AdWeek, Alvarez and soccer referee Felipe Ramos Rizos are featured in two commercials for Tecate. The Alvarez spot is below. The ad features Alvarez with the trademark Tecate black eagle. Brand director Belen Pamukoff explained the company strategy to […]
Exos becomes official performance partner of the UFC
The Sports Business Journal (subscription required) reports that the UFC has signed a one-year deal with physical training, nutrition and physical therapy company Exos, makig it the official performance partner of the company. You may recall that it forged the agreement with the company last year as part of a new Athlete Marketing and Development program. […]
UFC announces Harley renewal, Military Benefits Program
The UFC has formally announced its renewed partnership with Harley Davidson today via company press release. The partnership features a new Military Benefits Program targeting those in the military. The announcement was first made by the Sports Business Journal last month. The press release issued today also notes a new Military Benefits Program: In conjunction […]
UFC signs deal with mouth guard maker
The UFC has signed a licensing agreement with GuardLab, a New York-based company that produces custom-fit mouth guards according to a report from the Sports Business Journal. Financial terms were not disclosed for the multiyear global licensing and partnership agreement with the company. The UFC will receive a portion of sales from every UFC-branded mouth […]