Welcome to another edition of Payout Perspective. This time we take a look at UFC 213 from the T-Mobile Arena in Las Vegas, Nevada. Whittaker wins interim middleweight title Robert Whittaker won a unanimous decision over Yoel Romero to win the interim middleweight title. Originally, a co-main feature, it took over as the last fight […]
sponsorships
$10M price tag for title sponsor of May-McG
ESPN reports that it will cost $10 million to be a title sponsor for the August 26th Mayweather-McGregor fight at the T-Mobile Arena in Las Vegas. The price tag outpaces the $5.6 million title sponsor deal for Tecate’s main sponsorship of Mayweather-Pacquiao. Per ESPN: The sponsoring company would get its logo at the center of […]
McGregor negotiating with apparel sponsors for Mayweather boxing match
MMA Fighting reports that Conor McGregor will not be tied to Reebok for his August 26th boxing match with Floyd Mayweather. McGregor’s manager, Audie Attar told Ariel Helwan on The MMA Hour. According to Attar, he is a free agent with respect to athletic apparel. McGregor was one of a handful of UFC athletes to […]
UFC median TV audience age is 49 compared to 34 in 2006 according to SBJ study
The Sports Business Journal reports that television viewer data for 25 sports, including the UFC, boxing and pro wrestling, reflect that the median age of TV viewers have increased from 2006 to 2016. The commissioned study by Magna Global, shows that pro wrestling, the UFC and action sports have shown the most dramatic increase in […]
UFC 212: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we take a look at UC 212 from Rio de Janeiro, Brazil where the Featherweight title was unified. Holloway scores TKO over Aldo Max Holloway scored an impressive stoppage of Jose Aldo to unify the UFC Featherweight Title (technically Aldo held the title and Holloway […]