Welcome to another edition of Payout Perspective. This time we take a look at UFC 238 taking place at the United Center in Chicago, Illinois. Cejudo dispatches Moraes and becomes double champ Henry Cejudo recovered from a shaky first round to defeat Marlon Moraes with at TKO in the third round of the main event […]
Blackheart Premium Spiced Rum
Report: UFC sponsorship revenue up due to new deals with companies
Last week’s Sports Business Journal included a report by Terry Lefton about the UFC’s 25 percent increase in sponsorship revenue largely championed by new deals signed by the company. Coming in with a heavy debt load after WME’s acquisition of the UFC for approximately $4 billion, the new owners felt pressure to produce. In speaking […]
Payout Perspective: UFC debuts on ESPN
Welcome to a special edition of Payout Perspective. We take a look at the UFC’s debut on ESPN and ESPN+ this past Saturday at the Barclay’s Center in Brooklyn, New York. Cejudo KOs TJ in R1 Henry Cejudo may have saved the UFC Flyweight Division as he knocked out T.J. Dillashaw to retain his flyweight […]
UFC 228: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 228 which took place at the American Airlines Arena in Dallas, Texas. Woodley submits Till Tyron Woodley used a D’arce Choke to earn his BJJ Black Belt and retain his UFC welterweight belt. Woodley submitted Darren Till and earned a […]
Blackheart Premium Spiced Rum is named the “Official Rum of the UFC” in the United States
The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]