The UFC announced that it has entered into a new, multi-year marketing partnership with Trifecta Nutrition. According to the press release sent out on Thursday, Trifecta Nutrition is the “Official Meal Delivery Partner” of the UFC. According to Forbes, the deal is said to be worth close to $10 million dollars and includes an option […]
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UFC 226: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition we take a look at UFC 226 taking place at the T-Mobile Arena in Las Vegas, Nevada. Cormier is a Champ x2 Daniel Cormier knocked out Stipe Miocic to win the UFC Heavyweight Championship. Cormier becomes just the second fighter (behind Conor McGregor) to hold […]
AirAsia sponsorship activation includes UFC-branded plane
On Friday, the UFC announced a UFC branded livery ahead of UFC Fight Night Singapore. The event will be presented by promotion sponsor AirAsia. The aircraft is an AirAsia Airbus 330-300. Via UFC press release: UFC®, the world’s premier mixed martial arts organization, and AirAsia, sponsor of UFC and presenting sponsor of UFC® FIGHT NIGHT SINGAPORE: […]
Calvillo claims loss of Body Armor sponsorship after positive test for marijuana
Cynthia Calvillo claims that Body Armor dropped her as a sponsor as a result of her drug-test failure for marijuana at UFC 219. Calvillo is serving a 6 month suspension from USADA and was given an additional 3 months from the Nevada Athletic Commission for the infraction. In an interview Monday on The MMA Hour, […]
UFC 222: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 222 which took place at the T-Mobile Area in Las Vegas. Cyborg easily handles Kunitskaya Cris Cyborg took care of Yana Kunitskaya as the UFC women’s Featherweight champion earned the TKO victory in round 1 of their championship bout. The […]