The UFC has announced P3 Portable Protein Pack as the “Official Protein Snack of the UFC.” It is the third announcement of a new sponsor and sponsorship category this week. The press release reads: P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple […]
sponsorships
Blackheart Premium Spiced Rum is named the “Official Rum of the UFC” in the United States
The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]
UFC announces Nemiroff as Official Vodka sponsor
The UFC announced its first-ever Official Vodka Partner as Nemiroff becomes the “Official Vodka” of the UFC in a new sponsorship category for the company. In return, Nemiroff will have a branded presence inside the Octagon starting with UFC 228 this Saturday. Via the UFC press release: “We’re excited that Nemiroff is joining us as […]
UFC official sponsor, BodyArmor receives big investment from Coca Cola
UFC official sponsor BodyArmor is receiving an influx of case thanks to soft drink maker Coca Cola. It is buying a stake in BodyArmor making it the second-biggest stakeholder in the company. The deal, according to the Wall Street Journal, allows Coca-Cola to take a full ownership of the startup company which lists Kobe Bryant […]
UFC 227: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 227 taking place in Los Angeles at the Staples Center. The show featured two championship fights with one title change. Dillashaw retains title in stoppage of Garbrandt T.J. Dillashaw successfully defended his UFC Bantamweight title over Cody Garbrandt with a […]