Welcome to another edition of Payout Perspective. This time we take a look at the UFC’s first event in Perth for UFC 221. Romero misses weight but KO’s Rockhold Yoel Romero missed weight which threw the main event into question. Romero was fined 30% of his fight purse which was given to Rockhold. The awkward […]
sponsorships
Holloway signs deal with former UFC official sponsor Budweiser
Max Holloway has secured a sponsorship deal with Budweiser. The UFC lightweight champion made it known via social media. UPDATED: Just as I posted this, the news that Holloway is out of UFC 222 puts a damper on this news. Excited to be on the @budweiser team #blessed #kingmoments #staytuned #ufchawaii A post shared by […]
UFC 220: Payout Perspective
Welcome to another edition of Payout Perspective. This time, we take a look at UFC 220 taking place at the TD Garden in Boston, Massachusetts. Miocic handles Ngannou Stipe Miocic defeated Francis Ngannou via unanimous decision in what was an easy win for the defending champion. Despite Ngannou’s punching power, he did not have any […]
BodyArmor enters the Octagon as UFC sponsor
BodyArmor will have a strong branding presence at UFC 220 as the “Official Sports Drink” of the UFC. The sponsorship agreement was announced late last year and had an initial rollout during UFC 217 in New York with Kobe Bryant in attendance at a media session during fight week. This will be the first time […]
Monster Energy renews deal to be “Official Energy Drink” of the UFC
The UFC and Monster Energy have renewed their global partnership agreement according to a UFC press release. The renewal is a multi-year extension and continues it as the “Official Energy Drink” of the UFC. The “M” will remain in the center of the Octagon and entrance logo placement inside. According to the release, the brands […]