Ahead of his fight against Jon Jones in Houston next week, Dominick Reyes told reporters that he would like to pay tribute to Kobe Bryant by wearing his jersey during fight week. However, the UFC will have to consider the request since NBA jerseys are made by Nike and the promotion has a contract for […]
sponsorships
Reebok to release McGregor shoe collaboration February 21st
Conor McGregor and Reebok have collaborated on a new shoe which launches next month. The announcement coincides with McGregor’s return to the UFC this Saturday at UFC 246. McGregor teased the release last week on his Instagram account. McGregor will serve as the face for the launch of the Reebok Zig Kinetica. In addition to […]
Budweiser produces Cerrone-branded cans
As we enter UFC 246, Budweiser is producing special cans with Donald “Cowboy” Cerrone’s image on them. The cans are being sold in the Las Vegas area in lead-up to this Saturday’s UFC 246. The beermaker is a longtime sponsor of Cerrone and is looking to capitalize on the hype when he faces Conor McGregor. […]
UFC signs deal with Snapchat
The UFC announced a content deal with Snapchat on Wednesday which commenced this week. Terms of the deal were not disclosed but under the agreement fans of the promotion will get another source for social media content. According to SportsBusiness.com, at least 200 pieces of content will be made available through Snapchat’s Discover page. This […]
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]