The Charlotte, North Carolina based-CBD company, cbdMD, Inc. has signed UFC Heavyweight Champion Daniel Cormier to a sponsorship deal. The deal comes the same week as he prepares to defend his title against Stipe Miocic at UFC 241. No terms of the deal were released. cbdMD is a consumer cannabidiol brand whose products include a […]
sponsorships
More unredacted footnotes detail proportionality of revenue and origins of UFC sponsor tax
In our second installment of reviewing the unredacted portions of the expert report of Hal Singer, MMA Payout examines the argument that Zuffa retained its fighters despite not needing them. It also looks at the comparative market between boxing and pro wrestling. A link to the first report is here. As I explained in the […]
Aurora Cannabis and UFC launch joint research project on CBD
Aurora Cannabis and the UFC have launched an endeavor for researching the use of CBD products for MMA athletes. The company’s CBD sponsor, Aurora Cannabis, is launching the research program which will produce multiple studies under the terms of the partnership with the UFC. According to the release, the research will examine the use of […]
Bellator announces sponsorship deal with cbdMD
Bellator announced it has inked a multi-year CBD sponsorship with cbdMD according to a company press release. The company touts itself as a nationally recognized consumer cannabidiol brand. The partnership began at Bellator 222 in New York City. As part of the deal, cbdMD will receive a depth of integrated partnership assets, including category exclusive […]
UFC 238 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 238 taking place at the United Center in Chicago, Illinois. Cejudo dispatches Moraes and becomes double champ Henry Cejudo recovered from a shaky first round to defeat Marlon Moraes with at TKO in the third round of the main event […]