The UFC announced a content deal with Snapchat on Wednesday which commenced this week. Terms of the deal were not disclosed but under the agreement fans of the promotion will get another source for social media content. According to SportsBusiness.com, at least 200 pieces of content will be made available through Snapchat’s Discover page. This […]
sponsorships
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]
Vaseline signs on to become presenting sponsor for Ruiz-Joshua 2
According to Bill King of the Sports Business Journal, DAZN has secured a sponsorship deal with Vaseline ahead of Saturday’s fight between Anthony Joshua and Andy Ruiz, Jr. Financial terms were not disclosed but the petroleum jelly maker mainly associated with its application to boxer’s faces will be visible on the DAZN stream Saturday. The […]
BMF wing sauce at BWW for UFC 244
Buffalo Wild Wings is getting in on the “BMF” craze with UFC 244 taking place at Madison Square Garden Saturday Night. The restaurant will be featuring the “BMF” wing sauce this weekend to accompany its showing of the PPV. Buffalo Wild Wings, a UFC sponsor, will take advantage of the UFC applied-for-trademark with its own […]
UFC 241: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition we take a look at a very successful UFC 241 from The Honda Center in Anaheim, California. Stipe KOs Cormier to regain Heavyweight title Stipe Miocic regained the UFC Heavyweight title with a KO of Daniel Cormier late in the 4th round. DC had looked […]