While Tecate will be a sponsor of Saturday’s big fight in Vegas between Tyson Fury and Deontay Wilder, the beer brand will be transitioning out of the boxing sponsorship business according to a story from AdAge. A mainstay in boxing rings for big events since 2007, Tecate is leaving the space at a time when […]
sponsorships
UFC 247: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 247 from Houston, Texas. Jones outlasts Reyes to retain title Jon Jones received another stiff test from Dominick Reyes but was able to come on in the championship rounds to win a unanimous decision. Reyes came out of the gate […]
Reyes wants to pay homage to Kobe Bryant, but will UFC and Reebok allow it
Ahead of his fight against Jon Jones in Houston next week, Dominick Reyes told reporters that he would like to pay tribute to Kobe Bryant by wearing his jersey during fight week. However, the UFC will have to consider the request since NBA jerseys are made by Nike and the promotion has a contract for […]
Reebok to release McGregor shoe collaboration February 21st
Conor McGregor and Reebok have collaborated on a new shoe which launches next month. The announcement coincides with McGregor’s return to the UFC this Saturday at UFC 246. McGregor teased the release last week on his Instagram account. McGregor will serve as the face for the launch of the Reebok Zig Kinetica. In addition to […]
Budweiser produces Cerrone-branded cans
As we enter UFC 246, Budweiser is producing special cans with Donald “Cowboy” Cerrone’s image on them. The cans are being sold in the Las Vegas area in lead-up to this Saturday’s UFC 246. The beermaker is a longtime sponsor of Cerrone and is looking to capitalize on the hype when he faces Conor McGregor. […]