ESPN reports that the UFC has signed a deal with Cryptocurrency platform Crypto.com to be the “Official Fight Kit Partner” of the company. Although terms of the deal were not disclosed publicly, it is said by people familiar with the partnership that it’s worth $175 million over 10 years. The multiyear deal will give Crypto.com […]
sponsorships
Gaethje-Chiesa video kicks off Jose Cuervo-UFC deal
Jose Cuervo is now the Official Tequila of the UFC. The announcement comes in conjunction with a video featuring Justin Gaethje and Michael Chiesa with the hashtag #CuervoInYour Corner. Gaethje and Chiesa bring their intensity to a square off at a house party. Both fighters released the video on their social media Tuesday. Watch me […]
UFC forges another deal with CBD sponsor
The UFC has entered into a five-year agreement with Love Hemp to be the Official Global CBD Partner of the UFC. Terms of the deal were not disclosed in the press release. Love Hemp is UK-based CBD company offering a variety of products. The company will have branded integrations within UFC content on digital platforms, […]
Boxer Ryan Garcia inks deal with Gatorade
Boxer Ryan Garcia has signed a deal to be sponsored by Gatorade. It is the first U.S. nationwide deal that Gatorade has signed for a boxer. From dreamer, to champ, to king 👑 Hyped to welcome Ryan García to the Gatorade team! pic.twitter.com/3DwQb6UFkT — Gatorade (@Gatorade) January 29, 2021 Rumors are floating around that Garcia […]
Weedmaps serving as sponsor for Tyson-Jones fight
According to Sportico, Weedmaps will sponsor the upcoming Mike Tyson-Roy Jones, Jr. fight on November 27th in California. Weedmaps is a tech company based out of Irvine, California that provides users with information on marijuana dispensaries, brands, deliveries, deals and doctors closest to the user. Weedmaps branding will appear in the ring and on screen […]