Jose Cuervo is now the Official Tequila of the UFC. The announcement comes in conjunction with a video featuring Justin Gaethje and Michael Chiesa with the hashtag #CuervoInYour Corner. Gaethje and Chiesa bring their intensity to a square off at a house party. Both fighters released the video on their social media Tuesday. Watch me […]
sponsorships
UFC forges another deal with CBD sponsor
The UFC has entered into a five-year agreement with Love Hemp to be the Official Global CBD Partner of the UFC. Terms of the deal were not disclosed in the press release. Love Hemp is UK-based CBD company offering a variety of products. The company will have branded integrations within UFC content on digital platforms, […]
Boxer Ryan Garcia inks deal with Gatorade
Boxer Ryan Garcia has signed a deal to be sponsored by Gatorade. It is the first U.S. nationwide deal that Gatorade has signed for a boxer. From dreamer, to champ, to king 👑 Hyped to welcome Ryan García to the Gatorade team! pic.twitter.com/3DwQb6UFkT — Gatorade (@Gatorade) January 29, 2021 Rumors are floating around that Garcia […]
Weedmaps serving as sponsor for Tyson-Jones fight
According to Sportico, Weedmaps will sponsor the upcoming Mike Tyson-Roy Jones, Jr. fight on November 27th in California. Weedmaps is a tech company based out of Irvine, California that provides users with information on marijuana dispensaries, brands, deliveries, deals and doctors closest to the user. Weedmaps branding will appear in the ring and on screen […]
UFC 254: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 254 which took place on Saturday on Fight Island in Abu Dhabi as the promotion ended its second stint this year in the Middle East. Khabib retires after submitting Gaethje Khabib Nurmogomedov ended his UFC career with a submission victory […]