For those that may have been perceptive, UFC 253 saw the debut of a new UFC sponsor, TR2 – Tactical Respirators by O2 Industries. The UFC announced the global partnership with the company which has been making reusable respirators since 2014. The respirators are not yet on the market, but were worn by fighters most […]
sponsorships
WWE partners with Constellation Brands for “Official Beer of Summerslam”
WWE has a new “Official Beer of Summerslam” as it has come to agreement with Constellation Brands’ Victoria Beer. The beer will be the official sponsor of 2021’s Summerslam. In addition, Constellation’s Modelo and Corona brand beers will also be a part of the partnership with WWE. No terms of the deal were announced. .@WWE […]
Adesanya signs deal with Puma
Israel Adesanya has signed a sponsorship deal with Puma according to Ariel Helwani. The UFC middleweight champion becomes the first UFC fighter to have a deal with the clothing company. Welcome to the fam https://t.co/sCZUPXavWK — PUMA (@PUMA) September 18, 2020 Adesanya headlines a PPV next week against Paulo Costa at UFC 253 on Fight […]
Venum chosen as new UFC outfitting and apparel partner
Venum will be the next exclusive global outfitting and apparel partner of the UFC according to the company. The announcement was made Friday morning ahead of UFC 251 faceoffs by Zuffa’s Chief Operating Officer Lawrence Epstein. The UFC will debut the Venum fight kits in April 2021. According to Epstein, the change in clothing sponsors […]
Longtime sponsor in boxing, Tecate exits space
While Tecate will be a sponsor of Saturday’s big fight in Vegas between Tyson Fury and Deontay Wilder, the beer brand will be transitioning out of the boxing sponsorship business according to a story from AdAge. A mainstay in boxing rings for big events since 2007, Tecate is leaving the space at a time when […]