UFC 266 saw Australian sports-betting and gaming company Neds on the mats and in the Octagon as Alexander Volkanovski earned a unanimous decision victory over Brian Ortega. The partnership began this summer when the Australia-based sports wagering company forged a deal with the UFC to become the “Official Wagering Partner of the UFC” in Australia. […]
sponsorships
Modelo extends UFC sponsorship, announces community activation
The UFC and Modelo announced a three-year extension of their sponsorship deal which is reported as big in the ‘low eight figures’ per the Sports Business Journal. The deal includes an activation component in which the partnership will work with nonprofit Rebuilding Together to revitalize gyms across the country. The extension, announced last week, includes […]
ZipRecruiter announces sponsor deal with UFC
The UFC and ZipRecruiter announced a partnership in which the online employment marketplace will sponsor Dana White’s Contender Series and Select UFC PPV events. The announcement came one day after in made its debut as a sponsor on the premier of Dana White’s Contender Series. The marketing campaign will include UFC flyweight champion Brandon Moreno […]
WWE sponsors activate around Summerslam
Summerslam is taking place on a Saturday instead of Sunday this year. The good news for the company is that it will be in front of a capacity crowd at the new Allegiant Stadium in Las Vegas. Many WWE sponsors are using the promotion’s second-biggest event of its year. This includes Pure Life Purified Water […]
UFC lands Cryto sponsor deal appraised at $175M for 10 years
ESPN reports that the UFC has signed a deal with Cryptocurrency platform Crypto.com to be the “Official Fight Kit Partner” of the company. Although terms of the deal were not disclosed publicly, it is said by people familiar with the partnership that it’s worth $175 million over 10 years. The multiyear deal will give Crypto.com […]