The UFC uploaded Sean O’Malley’s KO of Aljamain Sterling last month at UFC 292. The footage differs from the UFC usual position of protecting its IP content from pirates and fans not willing to pay the PPV money. Yet, in an effort to push O’Malley as one of its next top headlining stars, its provided […]
sponsorships
Lewis’ balls center of new Manscaped ad
O’Malley gets own ad campaign with Timex
SBJ reports that “Suga” Sean O’Malley is getting his own 30-second advertising spot to launch the “It’s Suga Time” campaign. Timex is an official sponsor of the UFC. The paid media ad buy is on TV, social media and digital media channels. The video pushes Timex’s new co-branded collection of watches, wearables and clocks. The […]
UFC-Slate Milk announce sponsor deal
The UFC and Slate Milk announced a sponsorship deal late last month. The deal is a multi-year partnership making the Boston, Massachusetts headquartered company an Official Partner of the UFC. The front page of the Slate Milk web site highlights the partnership The press release did not indicate a specific category for the company but […]
Protein popcorn company, Kudo, announces partnership with UFC
Earlier this week, Kudo Protein Popcorn announced, “an extensive strategic partnership with UFC.” The company’s logo adorned the UFC mat for the first time at UFC 289 in Vancouver. The company offers Protein Popcorn as well as gummies. The Utah-based company focuses on healthy snacks. Via the announcement this past Monday: KUDO’s collaboration with UFC […]