The UFC announced a new sponsorship and new category with New Amsterdam’s ‘Wildcard’ becoming the Official Ready to Drink Vodka of the UFC. The move also may give the company an opening to become the Official Vodka of the UFC as the Nemiroff deal with the UFC is over. The ‘ready to drink’ category is […]
sponsorships
UFC makes Poirier’s Louisiana Style Official Hot Sauce of company
The UFC and former lightweight champion Dustin Poirier announced a multi-year marketing partnership for Poirier’s hot sauce, Poirier’s Louisiana Style, which will be the Official Hot Sauce of the UFC. Poirier’s hot sauce, which he has prominently displayed during previous UFC Embeddeds when he fights will now be in UFC branded content on its social […]
UFC reups with sponsor Battle Motors, expands marketing
The Sports Business Journal reports that UFC sponsor Battle Motors has renewed its sponsorship with the promotion and expanded its deal with the company. Battle Motors now becomes the first-ever Official Electric Commercial Truck of the UFC. The deal is for another two years from the original two-year agreement. It also includes another two-year option. […]
WWE making SEC championship belts
WWE superstar, and former Tennessee Volunteer track star made an appearance on ESPN’s College GameDay as part of its celebrity guest picker to choose college games for the day. Bel Air revealed a Tennessee inspired championship belt like WWE superstars. These belts will be on sale for the public with colors of SEC schools. The […]
Top Rank Boxing sponsorship revenues up, still room for more
The Sports Business Journal reports that Top Rank Boxing revenue from sponsorships is up 110% from last year with more room for revenues. The boost, according to the article, is attributed to former Turner executive Brian Kelly’s retention for the company last year. Social media revenue is up 250% in the same period. Kelly indicated […]