The UFC and Modelo announced a three-year extension of their sponsorship deal which is reported as big in the ‘low eight figures’ per the Sports Business Journal. The deal includes an activation component in which the partnership will work with nonprofit Rebuilding Together to revitalize gyms across the country. The extension, announced last week, includes […]
sponsorships
ZipRecruiter announces sponsor deal with UFC
The UFC and ZipRecruiter announced a partnership in which the online employment marketplace will sponsor Dana White’s Contender Series and Select UFC PPV events. The announcement came one day after in made its debut as a sponsor on the premier of Dana White’s Contender Series. The marketing campaign will include UFC flyweight champion Brandon Moreno […]
WWE sponsors activate around Summerslam
Summerslam is taking place on a Saturday instead of Sunday this year. The good news for the company is that it will be in front of a capacity crowd at the new Allegiant Stadium in Las Vegas. Many WWE sponsors are using the promotion’s second-biggest event of its year. This includes Pure Life Purified Water […]
UFC lands Cryto sponsor deal appraised at $175M for 10 years
ESPN reports that the UFC has signed a deal with Cryptocurrency platform Crypto.com to be the “Official Fight Kit Partner” of the company. Although terms of the deal were not disclosed publicly, it is said by people familiar with the partnership that it’s worth $175 million over 10 years. The multiyear deal will give Crypto.com […]
Gaethje-Chiesa video kicks off Jose Cuervo-UFC deal
Jose Cuervo is now the Official Tequila of the UFC. The announcement comes in conjunction with a video featuring Justin Gaethje and Michael Chiesa with the hashtag #CuervoInYour Corner. Gaethje and Chiesa bring their intensity to a square off at a house party. Both fighters released the video on their social media Tuesday. Watch me […]