SBJ reports that “Suga” Sean O’Malley is getting his own 30-second advertising spot to launch the “It’s Suga Time” campaign. Timex is an official sponsor of the UFC. The paid media ad buy is on TV, social media and digital media channels. The video pushes Timex’s new co-branded collection of watches, wearables and clocks. The […]
sponsorships
UFC-Slate Milk announce sponsor deal
The UFC and Slate Milk announced a sponsorship deal late last month. The deal is a multi-year partnership making the Boston, Massachusetts headquartered company an Official Partner of the UFC. The front page of the Slate Milk web site highlights the partnership The press release did not indicate a specific category for the company but […]
Protein popcorn company, Kudo, announces partnership with UFC
Earlier this week, Kudo Protein Popcorn announced, “an extensive strategic partnership with UFC.” The company’s logo adorned the UFC mat for the first time at UFC 289 in Vancouver. The company offers Protein Popcorn as well as gummies. The Utah-based company focuses on healthy snacks. Via the announcement this past Monday: KUDO’s collaboration with UFC […]
Air National Guard invests in new ‘TUF’ season
The Sports Business Journal reports that the Air National Guard will be the lead sponsor for ‘The Ultimate Fighter’ series which returned on May 30th. One source per SBJ states that the deal is a ‘high seven-figure deal.’ The new agreement has the Air National Guard as the lead sponsor through the 12 episodes of […]
Celsius Essential Energy to sponsor Diaz-Paul
The first press conference between Jake Paul and Nate Diaz took place at the American Airlines Center in Dallas. It was announced that Celsius Essential Energy will be the lead sponsor for the fight. The sponsorship activation started on Tuesday with the energy drink all over the press conference table. No terms of the deal […]